OUTinPerth is excited to report that our online audience has continued to grow at record rates over the past twelve months.

In 2017 763,285 sessions were logged on the publication’s website, a traffic increase of 77% in comparison to the previous year. Since 2010 the publication’s online audience has increased six-fold.

The success of the publication’s digital product is coupled with the ongoing popularity of the print version of the magazine which sees 10,000 copies distributed to cafes and bars, supermarkets and shops across the city.

Since it first began as a monthly print publication in 2002, OUTinPerth has grown to include a news website that is updated daily, a weekday e-newsletter, social media channels and a regular podcasts.

Publishers Graeme Watson and Leigh Andrew Hill said they were overjoyed with the increasing popularity of OUTinPerth and thanked the many supporters of the magazine.

“It was a huge year for us. Aside from covering the debates and rallies associated with the fight for marriage equality our team also broke significant stories that were covered by mainstream news organisations.” Graeme Watson said.

Leigh Andrew Hill said he was looking forward to the year ahead with many new features to be rolled out in both the print publication and its online portal.

The 198th edition of OUTinPerth will be released next week. In March the magazine will celebrate a major milestone with it’s 200th edition.

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Readers are loving OUTinPerth, with over 61,500 sessions logged on the magazine’s website in January. The January print edition of the magazine featuring the cast of Velvet on the cover has also been immensely popular.

At the start of 2017 it was reported that during the previous twelve months, the online audience for OUTinPerth, had increased by 42%. The January figures have shown that the skyrocketing audience growth is not slowing down.

In comparison to the same period the previous year, OUTinPerth’s audience was 59% higher in January 2017 compared to January 2016. The audience  increased by 62% from December 2016.

A total of 61,519 sessions were logged on the magazine’s website which features a mix of news, politics, culture and a local events coverage. The previous best monthly audience for the website was recorded back in April 2016 when 41,171 sessions were logged.

Readers have been engaging with a wide range of content including news about Perth’s Fringe World festival, political coverage on the One Nation party, the approval of a PrEP trial in Perth and concern over the future of Pride’s annual Fair Day.

Graeme Watson and Leigh Hill, the publishers of the community focused media company, said they were overjoyed that people were finding engaging content on the site and joining in conversations.

“We’re particularly grateful to the community members who help create discussions in this space, whether they’re one of our volunteer writers and photographers, or an active online contributor.” Graeme Watson said.

This year OUTinPerth will celebrate its 15th anniversary.  Since it first began as a monthly print publication in 2002, OUTinPerth has grown to include a news website that is updated daily, a weekday e-newsletter, social media channels and a regular podcasts.

OUTinPerth has a wide range of advertising options for businesses who want to engage with Western Australia’s LGBTIQ+ communities.

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OUTinPerth is excited to report that our online audience has grown dramatically over the past year.

In 2016 431,091 sessions were logged on the publications website, a traffic increase of 42% in comparison to the previous year. Since 2010 the publication’s website audience has more than quadrupled.

The audience growth success is coupled with the ongoing popularity of the print version of the publication which sees 10,000 copies of magazine distributed across Western Australia.

This year OUTinPerth will celebrate its 15th anniversary.  Since it first began as a monthly print publication in 2002, OUTinPerth has grown to include a news website that is updated daily, a weekday e-newsletter, social media channels and a regular podcast.

Publishers Graeme Watson and Leigh Hill said they were ecstatic about the increasing popularity of the content produced by their dedicated team.

“While we often hear of the downfall of print media, OUTinPerth is showing that it is possible to successfully leverage audiences across multiple platforms and effectively target a niche market.” Graeme Watson said.

Leigh Hill attributed the publications community focus as a key factor in it’s ongoing growth.

“OUTinPerth is written by local community members and focuses on the many diverse topics that engage the LGBTIQ+ audience.” Leigh Hill said. “We cover everything from politics, to community events, nightlife, culture, travel, motoring and so much more.”

The 186th issue of OUTinPerth will be released next week.

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Themes

OUTinPerth magazine is pleased to announce our publication dates and themes for 2015. 

In 2015 each issue of the magazine will take it’s inspiration from a different archetype.

The January issue will kick things off with it’s ‘Saints’ theme, before the team progresses through ‘Shutterbugs’, ‘Heroes’, ‘Warriors’, ‘Lovers’, ‘Hustlers’, ‘Muses’, ‘Crooners’, ‘Philosophers’, ‘Poets’, ‘Radicals’ and ‘Prophets’.

‘Each month the theme gives our editorial team a creative starting point’, explained Editor Graeme Watson, “In 2014 we used song titles, next year I think these jump-off points will lead us in some exciting directions.”

Focus Features

The magazine is also introducing a series of focus features. The January edition will have a focus on weddings, while later in the year the publication will have an in-depth look into education, family, pets, fashion and housing – all from a distinctly queer perspective.

OUTinPerth Audience Growth

Graeme Watson said that while many print publications had experienced a decline in readership, OUTinPerth was experiencing significant audience growth.

“Over the last five years we’ve seen a significant growth in our online audience, without any decline in our print circulation.”  

With 10,000 copies of the magazine distributed each month, OUTinPerth has the largest single state circulation per issue of any LGBTIQ street press in Australia.     

“We’re also seeing people connect with our brand over a range of platforms whether it be our website, Facebook, Twitter, Pinterest, Instagram, Google+ or Tumblr.” said Graeme Watson. 

With an increasing number of people being open about their sexuality, and more people feeling comfortable to come out and a younger age, the magazine is experiencing a significant audience growth. 

Over 27,000 readers visited the magazine’s website in November. The site’s traffic has increased by over 36% in comparison to the January – November period of the previous year.

Over the last five years the online audience has grown by more than 270%.  

“While the LGBTIQ community is a niche market, it’s also a diverse audience,” explained Graeme Watson. “Our readership is diverse in gender, sexuality, age and interests, we try to create content that has a little something for everybody.”

Download the publications 2015 Media Kit:  OUTinPerth Media Kit 2015

Keep up to date with the latest OUTinPerth news by subscribing to our Advertisers Mailing List.

Graeme Watson is available for interview or comment, please contact editor@outinperth.com or call 08 9371 9877 or 0402 549 811.   

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